Confidentiality and security of your personal data are important to us. We are committed to offering you personalized services while respecting your privacy and choices. 


The purpose of this Privacy Policy is to inform you in a transparent, simple and complete manner about the processing of the personal data that you provide or that we collect through the different touchpoints you use to interact with us (e.g. in store, Customer Department, dior.com, shop.dior.co.th, social media, digital apps, and events), about their possible disclosure transfer to third parties as well as your rights and options to control your personal data and protect your privacy.


This Policy may be amended or changed from time to time, so it is advisable for you to read this Privacy Policy periodically when you access to our sites or have interacted with us.  


In this Policy you will find information on:  


  • Who we are?
  • What data we can collect about you?
  • How do we collect or receive your data?
  • For what purposes does Dior use your data? 
  • For how long may we keep it? 
  • Who may access your data? 
  • How we protect it and keep it confidential?
  • How do we address cross-border protections?
  • How are consumer preferences and individual rights addressed?
  • What are your rights as a data subject?
  • How does Dior protect children’s privacy?
  • Contact Us
  • Information about cookie management
  • Modification of this Privacy Policy


WHO are we?


When we say "Dior", "us", "our" or "we", we refer to, depending to whom you share your data with as further described in this Privacy Policy:


The House of Christian Dior Couture 


Being Christian Dior Couture S.A. (headquarter), a limited company governed by French law whose registered office is at 30 avenue Montaigne, Paris 8, France, registered with the Paris Trade and Companies Register under the number 612 035 832 and represented by Hien Tran Trung in his capacity as Administrative and Financial Director of Christian Dior Couture, 

And LVMH Perfumes and Cosmetics (Thailand) Ltd., a company incorporated and registered under the laws of Thailand, whose registered office is at Unit 3704-3708, 37th Fl Bhiraj Tower at Emquartier, 689 Sukhumvit Rd., North Klongton, Vadhana, Bangkok 10110.  

And any Christian Dior Couture affiliates with whom you share information with 

(Christian Dior Couture)


The House of Parfums Christian Dior 


Being Parfums Christian Dior (headquarter), a limited company governed by French law whose registered office is at 33, avenue Hoche, 75008 Paris, France, registered with the Paris Trade and Companies Register under the number 552 065 187, and represented by Claude Martinez in his capacity as Chief Executive Officer (CEO)  

And any Parfums Christian Dior affiliates with whom you share information with

(Parfums Christian Dior)


Christian Dior Couture and/or Parfums Christian Dior are data controllers under the applicable personal data regulations in particular Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter "GDPR").


WHAT data may we collect about you? 


Personal data" means any of your information that could identify you, whether directly (e.g. name) or indirectly (e.g. a unique client ID number). 


The personal data we collect depends upon the touchpoint of our interaction and is also limited to that which is relevant and appropriate for the interaction. Website visitors who browse shop.dior.co.th and view our products, information and offerings can choose to do so without identifying themselves, and the same applies to in-store and social media browsing.  Unless you choose to interact with us via those touchpoints, such as by making a purchase on our site, signing up for one of our programs or services, or posting a comment or a like online, our data collection is limited to the use of ‘cookies’ for website visitors.


For customers and other individuals who sign up for programs or services, we must collect certain relevant information from you.  The information we collect is related to the particular transaction as well as our overall relationship with you.  For example, if you make purchases from shop.dior.co.th or at our stores, we must collect information to process (and, if relevant, fulfill and ship) your order. For customers and other individuals who sign up for our programs or services, we generally collect your contact details, contact preferences, and information that will allow us to make recommendations to you about our products or services that may be of interest.  We may centralize the information pertaining to our customers so that we have it organized in one place, as this helps us manage our relationship with you as well as your choices and preferences.  


Depending on the data you provide or share with us, personal data may include information related to:


  • Your identity data, such as, names, title, gender, measurements and other identifiers;
  • Your directory information, such as, telephone numbers, mobile phone numbers, postal address, e-mail address, and other contact information;
  • Your financial-related information, such as, payment details, bank account numbers and other bank details, and tax ID number;
  • Your personal preferences and interests relating to our products, such as, stylistic preference; 
  • Your purchase records (in store and online), such as, order details, tracking, purchase invoices, the amount and type of your purchase and your repairs;
  • Your access and contact history, such as, access history on shop.dior.co.th, Dior's social media pages, and business partners' websites and databases, and information on Dior events that you attended; 
  • Your specific health data if you notify us of any undesirable side-effects concerning any of our products; and
  • Other information, which are collected, used, disclosed and/or transferred in connection with the relationship between us and our business partners, such as, your requests and comments provided to our customer and public relations departments, information you give us in contracts, forms or surveys.


Regarding your purchases, your bank details are encrypted through Dior servers. Payments are made via a secure payment platform PCI-DSS certified, supplemented by control measures, to ensure the security of purchases made and to fight against fraud. 


In the context of a job application and employment with Dior, we may collect the following information: 


  • Your personal and contact details;
  • Your contact details;
  • Your employment-related details
  • Your Salary and benefit details,
  • Your performance and disciplinary information;
  • Other personal information; and
  • Your sensitive data (if applicable so). 


We invite you to keep us regularly informed in writing of any change in your contact details.


HOW do we collect or receive your data?


As part of our relationships, we may collect certain data via the following touchpoints:


  • shop.dior.co.th journey 
  • In-store relationship with our salesperson (including our counters and boutiques in department stores)
  • Dior events you attend 
  • Public Relations relationship 
  • Contact with Customer Department 
  • Forms you complete (in store or online) 
  • Digital apps you use 
  • Relational program you benefit from
  • Dior social media pages you visit or comment/like
  • Social media pages on which you post Dior content or comments 
  • Digital Media Advertising you click on 
  • Search Engines Paid Advertising you click on
  • Third party data providers you share information with (only for Christian Dior Couture)
  • Retailers in which you consent to receive our communications 
  • Forms, applications, surveys or satisfaction questionnaire you answer
  • Contact in the course of your job application or employment with Dior


In relation to our programs and events, the personal data essential to Dior is indicated by an asterisk on each personal data collection form. If you do not provide the data marked with an asterisk, this may affect the products and services that we can provide to you. Other information is optional and allows us to know you better and to improve our communications and services to you. 


FOR WHAT PURPOSES are your data used by Dior?


We will only collect and process Personal Data pursuant to the lawful basis/purposes set out in the Personal Data Protection Act, B.E. 2562 (2019) and other applicable legislations (which include the basis/purpose where your consent may not be required such as for fulfilling our contractual obligations). 


As part of our relationship, depending on the context in which your data is collected, the purposes we use your data for includes:


  • the management of your orders 
  • the management of the personalized content and communications with Dior (digital or otherwise)
  • the management of your account and profile 
  • the management of your relational program
  • the management of your requests linked with Dior 
  • the management of events which you register for / attend 
  • the management of alerts you send us as part of our cosmetovigilance obligations (only for Parfums Christian Dior products)
  • the management of our website and our digital apps 
  • the management and improvement of our products and services, image and reputation.
  • The management of payments (securisation of online transactions, fraud prevention, payment incidents and debt collection)
  • Employment or work relationship-related purposes
  • Verification and authentication purposes
  • Contact and communication purposes
  • Data analytics and researches purposes
  • Compliance with applicable regulatory and compliance obligations purposes
  • To prevent or suppress a danger to a person's life, body, or health


The legal basis for the processing of your data can be, depending in which context your data is collected:


  • Your consent (e.g. to manage our tailored services, managing your browsing via cookies)
  • The performance of a contract (e.g. managing your access to your customer account, processing and tracking your orders)
  • A legal obligation when processing is required by law (e.g. retention of purchase invoices, cosmetovigilance for Parfums Christian Dior products)
  • Our legitimate interest: improve our products and services, prevent fraud, secure our tools or tailor our communications


Failure to provide certain Personal Data may results in us, not being able to perform certain processing activities describes in this Privacy Policy, and as a consequences, we may not be able to comply with our contractual obligations under the relevant contract(s) with you.

FOR HOW LONG may we keep it?


We only keep your personal data for as long as is reasonably necessary to fulfil the purpose for which we obtained it, and to comply with our legal and regulatory obligations. However, we may have to retain your Personal Data for a longer duration, as required by applicable law. 


As a general principle, your personal data will generally be retained in our client database: 


  • If you are a “client” (i.e. you have already purchased a Dior product): for no more than 10 years after your first purchase for customer relationship management, but no more than 5 years for business development; this period will be renewed each time you interact with Dior (e.g. a purchase)
  • If you are a “prospect” (i.e. you have never purchased a Dior product but you are interested in Dior brand): for no more than 3 years; this period will be renewed each time you interact with Dior (e.g. when participating in an event)
  • If you are in contact with the Public Relations department: for no more than 10 years after initial contact; this period will be renewed each time you interact with Dior (e.g. when requesting information from the Dior House)
  • If you are a “job applicant” (i.e. you apply for a job offered by Dior): for 2 years after your application


Where cookies are placed on your computer, we shall keep them for no more than 13 months. 


When we no longer need to use your personal data, it is removed from our systems and records or anonymised so that you can no longer be identified from it. 


WHO may access your data? 


Your data are for Dior services dealing with your requests. We ensure that only duly authorised persons can access your personal data when necessary for the above-mentioned purposes. 


We do not give your data to third parties for commercial purposes. 


We communicate your information only where necessary, and if possible in a form that does not allow a direct identification to: 


  • Other Dior entities to provide you with the same personalised service worldwide. 
  • Our trusted third-party suppliers and other entities of the LVMH group, acting as processors according to our instructions and solely on our behalf. Our trusted third-party suppliers are including, but not limited to: (1) bank and financial institution; (2) event organizers; (3) telecommunications and communication service providers; (4) outsourced administrative service providers (e.g., payroll and employment benefit calculation services); (5) data storage and cloud service providers; (6) insurance companies; (7) risk management service providers; (8) internet, software, digital media, IT system service providers, data centers, and IT supporting companies; (9) hospital or healthcare institutions; (10) marketing and survey conducting agencies; (11) training and coaching service providers; (12) auditing services, and (13) logistics services. 
  • Department stores in which you buy our products 
  • Third parties in the event of a change of control, for legal reasons, or with your prior consent 


Our trusted third-party partners assist us in the management of your orders. In particular, we entrust certain services to third parties in charge of delivering you a product, payment service providers and providers securing transactions against fraud. Please note that these partners may act as data controller, in such case, they have their own privacy policies. We will only provide them with the information that is necessary for them to perform the services, and we ask them not to use your information for any other purposes. We will also ensure that they will keep your Personal Data secure as required under the applicable laws.


You may also choose to disclose your personal data to our partners, advertisers or affiliates by following a link to and from their websites. Please note that these websites have their own privacy policies.


We may also offer you the opportunity to use your social media login. Please be aware that in this case you are sharing your profile information with us. The personal data shared depends on your social media platform settings. Please note that these social networks have their own privacy policies.


Furthermore, on your request or with your consent, data regarding your job application may be shared with other companies of the LVMH Group worldwide for recruitment purposes.


HOW do we protect it and keep it confidential?


We have adopted reasonable and appropriate precautions to protect your data from loss, misuse, alteration, destruction or access by unauthorised third parties.


We also require by our partners and group companies to uphold a similar level of protection for your data.  The measures are evaluated and updated to address new threats and challenges, as well as new legal requirements in the countries where we operate.  


In creating your account on or in the context of your job applications, entering a personal password complying with our security requirements is compulsory and part of our privacy policy.


In certain circumstances, we may be required to disclose or share your Personal Data in order to comply with legal or regulatory obligations. This includes any law enforcement agency, court, regulator, government authority or other third party where we believe it is necessary to comply with a legal or regulatory obligation; or otherwise to protect our rights, the rights of any third party or individuals’ personal safety, or to detect, prevent, or otherwise address fraud, security, or safety issues.


HOW do we address cross-border protections?


Because Dior operates in many countries across the world, some of your data may be collected, accessible, disclosed, transferred or stored to our affiliates, third parties or servers located outside Thailand. You should know that the data protection and security requirements differ from place to place and may not offer the same level of protection as those in Thailand. Nevertheless, Dior and our group has taken steps and measures to ensure that your Personal Data is securely transferred and that the receiving parties have in place suitable data protection standards or other derogations as allowed by laws. We will request your consent where consent to cross-border transfer is required by law. 


We also require our third-party partners to comply with this Privacy Policy and fulfill applicable data transfer obligations in relation to the personal data that they receive on our behalf.


How are consumer preferences and individual rights addressed? 


In accordance with applicable laws and requirements, Dior and its group companies have put in place measures to fulfill the rights of individuals in relation to the personal data that we (or our third parties) hold about them.  This includes, for example, the right to know about the data we hold about you or to obtain a copy, and the limited rights to amend your data, request erasure, or object to the processing of your data.  We encourage individuals who have entrusted their data to us to keep it current (such as if you change your email address, address or phone number), so that we have your correct information on file.  We also encourage consumers to update their preferences with us, such as in relation to products and the frequency of contacts, so that we can personalize our service to your expectations and needs.  Finally, we offer individuals the right to withdraw consent from our programs and offerings at any time. 


What are your rights as a data subject?


Subject to applicable laws and exceptions thereof, you may have the following rights to:

  • Access: You may have the right to access or request a copy of the Personal Data we are collecting, using, and disclosing about you. For your own privacy and security, we may require you to prove your identity before providing the requested information to you. 
  • Rectification: You may have the right to have incomplete, inaccurate, misleading, or not up-to-date Personal Data that we collect, use, and disclose about you rectified. 
  • Data portability: You may have the right to obtain Personal Data we hold about you, in a structured, electronic format, and to send or transfer such data to another data controller, where this is (a) Personal Data which you have provided to us, and (b) if we are processing such data on the basis of your consent or to perform our contract with you. 
  • Objection: You may have the right to object to certain collection, use, and disclosure of your Personal Data, such as objecting to direct marketing. 
  • Restriction: You may have the right to restrict the use of your Personal Data in certain circumstances. 
  • Withdraw consent: For the purposes you have consented to our collecting, using, and disclosing of your Personal Data, you have the right to withdraw your consent at any time. 
  • Deletion: You may have the right to request that we delete or de-identity Personal Data that we collect, use, and disclose about you. However, we are not obliged to do so if we need to retain such data in order to comply with legal obligations or to establish, exercise, or defend legal claims. 
  • Lodge a complaint: You may have the right to lodge a complaint to the competent authority where you believe our collection, use, and disclosure of your Personal Data is unlawful or noncompliant with applicable data protection law.
  • Note that we may require proof of your identity and full details of your request before we process it.


    How does Dior protect children's privacy?


    Dior has adopted practices that are designed to ensure that we do not to collect or maintain any information from children under the age of 13. If we learn that we mistakenly collected any information from anyone under the age of 13, we will purge it immediately, except for responding to a question or inquiry on a one-time basis from the individual or his/her parent or legal guardian.




    Dior Beauty Customer Service Hotline: (66) 02-666-9462)

    Operation hours: 10:00am to 6:00pm, Monday to Friday, except Public Holiday 


    If you wish to contact us to exercise your rights relating to your Personal Data of if you have any queries about your Personal Data under this Privacy Policy, please contact us at: 


    LVMH Perfumes and Cosmetics (Thailand) Ltd.:

    • [Name]
    • [Address]
    • [Contact detail i.e. email, telephone number]



    This section presents our policy for managing cookies on  shop.dior.co.th website.

    It aims to explain where the browsing information processed when you visit our website comes from, how it is used, and your rights.




    When you visit our website, we might, depending on the choices you make, store a text file on your device (computer, smartphone, tablet, etc.) through your web browser. 


    This text file is a cookie. For as long as it is valid and stored on your device, it will enable Dior to identify your device when you visit the website in the future.  


    Only the issuer of a cookie can read or modify information stored in it.


    Below you will find information on the cookies that might be stored on your device when you visit pages on shop.dior.co.th website, either by Dior or by third parties, and how you can delete cookies or refuse to allow them to be stored on your device.




    There are several categories of cookie. Some of them are issued directly by Dior and its providers, and some are issued by third-party companies.

    • The cookies issued by Dior and its providers


    Various types of cookie might be stored on your device when you browse our website:


    The "essential" cookies are essential for browsing our website, including to ensure that the ordering process runs smoothly. If you delete them, it can cause difficulties when browsing our website and make it impossible to place an order. They might be stored on your device by Dior or by its providers. 


    "Analytical and Personalization" cookies not essential for browsing our website but making it easier for you to conduct searches, optimizing your buying experience.


    "Advertising" cookies, not essential for browsing but allowing you a more relevant advertising offer. 


    If your device is used by several people and if one device uses several web browsers, we cannot be certain that the services and adverts delivered to your device are determined based on your use of the device and not on that of another user. It is your decision and responsibility whether you share use of your device and configuration of your web browser’s cookie settings with other people.


    • Cookies issued by third-party companies 


    Cookies are issued and used by third parties on our website in accordance with these third parties’ privacy protection policies. These cookies are not essential for browsing our website.


    We might include cookies on our website applications produced by third parties, which enable you to share our site content with other people or to tell other people what content you have been browsing or your opinions of it. This is true of the “Share” and “Like” buttons for social networks like Facebook, Twitter, Instagram and Pinterest. 


    Social networks that provide buttons like these might be able to use them to identify you, even if you did not use the button when browsing our website. We have no control over the process the social networks use to collect information relating to your browsing of our website and linked to the personal data they hold. Please consult the privacy policy of these social networks.




    You can decide whether cookies are stored on your device through the cookie setting tool available by clicking here, in the cookie banner or in the footer on shop.dior.co.th


    You can also configure your web browser as you wish, so that cookies are accepted and stored on your device, or conversely blocked. 


    The configuration process is different for each web browser. It is usually described in the browser’s help menu. We urge you to find out how to configure your browser. This will allow you to find out how to change your cookie preferences. 


    • For Internet Explorer™: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies     
    • For Safari: https://support.apple.com/kb/PH19214?locale=fr_FR&viewlocale=en_US 
    • For Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en   
    • For Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences  
    • For Opera™: http://help.opera.com/Windows/10.20/en/cookies.html  


    Please note: any changes you make to your web browser’s cookie acceptance or blocking settings may change your web browsing experience and the process of accessing services that require the use of these cookies.  For example, if you block essential cookies you might no longer be able to place orders on our website. 


    What is the benefit of seeing special offers and advertising tailored to your browsing preferences?  


    The aim is to show you the most relevant offers and advertising. As such, cookie technology enables us to display content, in real-time, that is best suited to your fields of interest, as deduced from your browsing history on our website. 


    The interest you show in content displayed on your terminal when you consult a website often determines the advertising resources of this site, enabling it to provide its services, which are often supplied free of charge to users. You doubtless prefer to see offers and advertising that are relevant to you, rather than content that is of no interest to you at all. Similarly, both Dior and advertisers want their offers and advertising to be shown to Internet users that are likely to be interested in them. 




    In case of modification of this Policy, we will ensure that you are informed of these changes either by a special notice on our site, or by a personalised warning notably in the context of our newsletters.



    เราและพันธมิตรทางธุรกิจของเราใช้เทคโนโลยีต่าง ๆ รวมถึง คุกกี้ ในการเก็บรวบรวมข้อมูลเกี่ยวกับคุณเพื่อวัตถุประสงค์ดังต่อไปนี้

    • 1. เพื่อเพิ่มประสบการณ์ในการเยี่ยมชมและใช้งานเว็บไซต์ของเรา
    • 2. เพื่อเปิดการใช้งานฟังก์ชั่นบางประเภท
    • 3. เพื่อการวิเคราะห์ข้อมูล
    • 4. เพื่อการโฆษณา

    เมื่อคุณกด “ยอมรับ” แสดงว่าคุณให้ความยินยอมโดยชัดแจ้งกับเราในการประมวลผลข้อมูลของคุณเพื่อวัตถุประสงค์ดังกล่าวข้างต้นทั้งหมด คุณสามารถอ่านรายละเอียดเพิ่มเติมเกี่ยวกับวิธีที่เราใช้คุกกี้และเทคโนโลยีอื่น ๆ รวมถึง วิธีที่เราเก็บรวบรวมและประมวลผลข้อมูลส่วนบุคคลของคุณโดยคลิก here.


    บริษัท แอลวีเอ็มเอช เพอร์ฟูม แอนด์ คอสเมติกส์ (ประเทศไทย) จำกัด (“บริษัทฯ”) ได้ทำการเปลี่ยนแปลงข้อกำหนดเกี่ยวกับการสั่งซื้อผลิตภัณฑ์ของบริษัทฯ ดังนี้

    3.3 สำหรับการสั่งซื้อผลิตภัณฑ์บนเว็บไซต์ของเรา ท่านสามารถสั่งซื้อแต่ละผลิตภัณฑ์ได้ไม่เกินสาม (3) ชิ้นต่อหนึ่ง (1) รายการ ต่อหนึ่ง (1) คำสั่งซื้อ ภายในระยะเวลา (1) วัน ต่อหมายเลขสมาชิก ซึ่งบริษัทฯ ขอสงวนสิทธิ์ที่จะเปลี่ยนแปลงจำนวนจำกัดต่อผลิตภัณฑ์ที่ซื้อได้ผ่านเว็บไซต์ของเรา

    และบริษัทฯขอสงวนสิทธิ์ในการยกเลิกคำสั่งซื้อได้ทันที หากตรวจสอบพบว่า คำสั่งซื้อของท่านไม่เป็นไปตามเงื่อนไขที่บริษัทฯ กำหนด หรือเป็นการซื้อเพื่อวัตถุประสงค์ในเชิงพาณิชย์

    ท่านสามารถอ่านข้อกำหนดและเงื่อนไขทางกฎหมายฉบับเต็มได้ ที่นี่

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