Loyalty Program Terms & Conditions

Last updated September 26, 2023 

PLEASE READ THESE TERMS AND CONDITIONS OF PARTICIPATION IN THE DIOR BEAUTY LOYALTY PROGRAM ("TERMS") CAREFULLY.  BY PARTICIPATING IN THIS PROGRAM, YOU AGREE TO BE BOUND BY THE TERMS DESCRIBED HEREIN. YOU ARE RESPONSIBLE FOR READING AND UNDERSTANDING THE TERMS, AND OTHER COMMUNICATIONS FROM US ABOUT THE PROGRAM IN ORDER TO UNDERSTAND YOUR RIGHTS, RESPONSIBILITIES, AND STATUS IN THE PROGRAM. IF YOU HAS ANY QUESTIONS ABOUT THE PROGRAM OR THE TERMS, PLEASE CONTACT US VIA AVAILABLE CHANELS PROVIDED HEREIN. 

BY ENROLLING IN THE PROGRAM, YOU ALSO AGREE TO BE BOUND BY THE PRIVACY POLICY FOUND ON PRIVACY POLICY, WHICH IS INCORPORATED HEREIN BY REFERENCE. IF YOU DO NOT AGREE TO THE TERMS OR OUR PRIVACY POLICY, DO NOT PARTICIPATE IN THIS PROGRAM.  

1.Overview 

• The Dior Beauty Loyalty Program ("Program") is offered at the sole discretion of LVMH Perfumes and Cosmetics (Thailand) Ltd., the operator of Dior in Thailand (Registration No. 0105540084658), with an address of 689 BHIRAJ TOWER at EmQuartier Sukhumvit Road, Khlong Tan Nuea, Watthana, Bangkok ("Dior", "we," "our" or "us").   
• The Terms govern Dior's relationship with members of the Program (collectively, "Members," and individually, a "Member," "you" or, "your"), including how Members manage their accounts, achieve Member status, earn and redeem Program points ("Points "). The Terms supersede all previous terms and conditions applicable to the Program. 
• By joining the Program and becoming a Member, you agree that you have read, understood and agreed to be bound by the Terms and by any changes or modifications we may make in accordance with section 9 of the Terms. You should review the Terms and the related policies which available on Dior's website frequently, to understand the terms and conditions that apply to the Program as they may change from time to time.  Notwithstanding the above, in case of changes that are substantial and may cause significant adverse effect to you, we may notify you of such changes, where applicable, prior to the effective date. 

2. Membership Eligibility 

• The Program is available to individuals for their personal use only and is limited to one account per individual and cannot be sold, lent, or assigned. Individuals who are legal residents of Thailand and have reached the age of majority or are under the supervision of a parent or legal guardian who consents to the terms, are eligible to enroll as Members. 
• At least one (1) qualifying purchase is necessary to join the Program.  
• Corporations, associations, or other groups will not be allowed to participate in the Program. The Program will not be used for any business or commercial purpose, and we may refuse to create an account for any reason.  

3. Program Enrollment 

• Eligible individuals may enroll in the Program through one of the following options:  
• Visit Dior Beauty Boutique or Dior Beauty Counter at Siam Paragon (collectively, the "Store"), and proceed to complete the registration form.  
• Visit our brand website, https://shop.dior.co.th, ("Brand Site") and following the Program prompts to complete the registration form.  
• Visit Brand LINE Official Account, namely "Dior Beauty" and following the Program prompts to complete the registration form.  

• You are required to provide at least your full name, date of birth, email, address, and mobile phone number in order to enroll the Program. You may update your personal information by logging in to your account and follow the instruction on the Brand Site, contacting us via the available channels provided in section 14, or by visiting any Store. Your account information is confidential and should not be shared with any other person. 

4. Earning Points and Qualifications 

• The Program is a way in which we reward and thank our loyal customers for purchasing our products and for participating in certain brand experiences.   
• Once you earn a certain number of Points, you may be eligible for certain benefits and rewards applicable to that number of Points, which benefits may change from time to time and may be offered on a limited basis. Points are used for the purpose of redemption of gift rewards. 

Eligible purchases and other opportunities to earn Points will be posted on the Brand Site or via a method of communication chosen at our sole discretion or may be published through other media (e.g., in Program related communications, social media, etc.). Contacting us via the available channels provided in section 14, or by visiting any Store to ask for more information about earning Points.  

• You are able to earn Points by making eligible purchases.  You will receive one (1) point for every one (1) Thai Baht spent on qualifying purchases in the Store, or on Brand Site, and in addition to these purchases, we may offer more ways to earn and/or accelerate your Points from time to time. Eligible purchases include regular priced merchandise and exclude, sales tax, discounts, shipping and delivery charges, and/or other excluded charges specified by us from time-to-time.
• Points will be credited to your membership account within two (2) working days from the day your order is shipped out for delivery instead of the order date, or on the date your purchase is completed if the purchase is made at the Store.  
• For your purchase to qualify for the Program, you must be enrolled in the Program on the date of purchase and be signed into or have linked your account at the time of purchase. However, if your membership in the Program is terminated for any reason and you enroll in a new Program account, any purchases made prior to the date you enroll in a new Program account do not qualify for Points. 
• Points do not constitute a means of payment and have no monetary value. No money shall be provided for lost or unused Points. 
• Purchase made in airport stores, specialty multi-cosmetic stores or retail stores outside of Thailand are not eligible purchases for the purpose of this Program. 
• Points are accumulated during membership period i.e. twelve (12) months for all membership levels, from the date of your first qualifying purchase anytime. At the end of the membership period, your Points  reset to zero (0) and you start accumulating new Points for the new membership period, starting from your next qualifying purchase anytime. 

  

5. Membership Level 

 

A Member moves up to the next membership level once he/she has accumulated enough spending to obtain that membership level. There are four (4) membership levels as stated below: 

 

Titles	Membership Levels
		White	Silver*	Gold*	Platinum*
Qualifications
Spending on Dior's beauty products within 12 months	Any Purchase	Accumulated spending of THB 10,000	Accumulated spending of THB 60,000 or   the first purchase of over 80000 baht	Accumulated spending of THB 120,000 or higher
Number of purchases within 12 months Remark - Multiple purchases within the same day are counted as 1 time.	1 time	2 times	3 times  or the first purchase over 80000 baht	4 times

* Silver, Gold and Platinum members will entitle to birthday double bonus Points (Only applicable for 1st day purchase during birthday month) 

 ** You are eligible to be automatically upgraded to a higher membership tier during the 12-month period of your membership before a new tier calculation is made at the end of your current membership status. This is based on your purchases and frequency as specified for each tier, according to 5. The system will calculate the purchase amount and frequency for tier advancement based on your purchase history within the past 365 days.

You can check your purchase amount and frequency for tier advancement through Dior Beauty Boutique/Counter, Brand Site, Line application or our Customer Service via Email contact@dior.co.th and Hotline 02-666-9462 Hours: 9:00am – 12:00pm; 2:00pm – 6:00pm, Monday to Friday, excluding Saturday, Sunday and Public Holidays. Please note that the required purchase amount or frequency for advancing to a higher tier may change based on your purchase history in the 365 days preceding the date of your check.

6.Program Benefits and Rewards 

• In addition to receiving Points, Members also enjoy program benefits associated with their membership level. As a Member, you earn Points that determine your Points benefits. Redemption will be carried out strictly based on your available Points.  

Reward offerings are subject to availability and must be redeemed at the Store, unless otherwise specified by us. These rewards (as detailed below) are based on the number of Points you have accumulated during the membership period. Other specific rewards vary based on availability. You must redeem your available Points /rewards prior to the end of the membership period.  

Table highlights program benefits and rewards based on membership status.  

Program Benefits/ Rewards	Membership Levels
		White	Silver	Gold	Platinum
Luxury Miniature with 2nd Purchase	Yes	-	Yes	-
Complimentary Services	Yes	Yes	Yes	Yes
Dior Loyalty Gift Rewards  (Subject to qualifying Points)	Yes	Yes	Yes	Yes
Dior Events	Yes	Yes	Yes	Yes
Early Access to Dior Events	-	Yes	Yes	Yes
Exclusive Welcome Gifts	-	Yes	Yes	Yes
Beauty Class Invitation	-	-	Yes	Yes
Premium Platinum Birthday Gifts	-	-	-	Yes
Pre-Sampling (Premium Skincare)	-	-	-	Yes

 

• Neither accounts nor Program rewards, benefits and/or Points may be transferred, shared, or combined. Only the Member paying for the products may accumulate rewards, benefits and/or Points.  
• Rewards, benefits, and Points earned through the Program have no cash value, are non-transferable.  Purchase balances and/or Points credited to your Program account will be decreased or reversed, as applicable, if part or all of a purchase is returned or cancelled or if the credit is obtained through fraudulent or other activity that violates the Terms.  
• Rewards and benefit cannot be exchanged or returned for Points, another product or service or a monetary refund. 
• The products and services available through the Program and any samples that we may provide to you are for personal use only. You may not sell or resell any of the products, services, or samples you receive from us. To the fully extent permitted by applicable laws, we reserve the right to cancel the products or services to be provided to you that we believe, in our sole discretion, may result in the violation of our Terms.  
• To the fully extent permitted by applicable laws, we are not responsible for rewards, benefits and/or Points lost or redeemed due to fraudulent activity by you or any third party. 
• If you have concerns that a purchase or other activity was not properly applied to your account, you should contact us without unreasonable delay, but no later than thirty (30) days after the date the purchase or other Program activity took place.  We are not responsible for late notifications about purchases or other Program activities not being credited to an account. 

 

7.Point Redemption  

 

• Once a Member's redemption Points have reached a certain level, redemption Points can be converted into Rewards. Rewards vouchers can be redeemed by logging into Member's account in which the Member can choose the desired rewards and use his/her redemption Points to redeem. Once redeemed, the Member will receive a unique rewards voucher number in which the Member can present to Dior staff to redeem the desired reward at any Store. 
• Members must act in accordance with the terms and conditions of the rewards voucher in order to claim the reward. Members are responsible for studying each rewards voucher terms and conditions as well as expiry date before deciding to redeem any specific rewards voucher. 
• Once a Member redeems a reward, the process cannot be undone.  
• Goods and services paid by using rewards vouchers are not eligible for earning Points. 
• The rewards vouchers are transferable and do not bear the holder's name. They can therefore be used by any other person than the Member who redeems his/her Points. 
•  
• The rewards voucher cannot, under any circumstances, be sold to anyone, whatever the price. 

 

8.Program-Related Communications. and Marketing Communications 

 

• The Member can access all information regarding his/her membership in the Program (including his/her Points balance and the operation of his/her account) via his/ her members account on https://shop.dior.co.th.  
• By becoming a Member of the Program, the Member acknowledges and agrees to receive program-related communications which include, but are not limited to, redemption confirmation, profile update confirmation, and other communications that relate to your membership account. If you no longer wish to receive this information, which is deemed essential for Program operation, you must request to leave the Program.  
• While enrolling in the Program, you may select to subscribe and consent to receive Dior marketing communications. However, you may unsubscribe and opt-out of receiving such marketing communications subsequently at any time by following the instructions provided in the marketing communications and as provided in our Privacy Policy. After your opting-out, your Program membership remains valid, but you can only receive program-related communications. 

 

9.Modification and Termination 

 

• The Program and its benefits are offered at our sole discretion. To the fullest extent permitted by the applicable laws, we may, in our discretion, cancel, modify, restrict or terminate the Terms and/or the Program or any aspect or feature of the Program at any time with or without prior notice, even though such changes may affect the value of rewards or benefits already accumulated or earned and/or the ability to redeem accumulated rewards or benefits.  
• Any change will be effective immediately upon posting of such change on our Brand Site, or upon informing you via method of communication chosen at our sole discretion. Each changed version of the Terms and/or the Program or any aspect or feature of the Program shall apply and supersede all previous versions, including the hardcopy version (if any). Unless the Program is terminated, your continued participation in the Program, on or after the effective date for any change of the Terms and/or the Program or any aspect or feature of the Program, will be deemed as full knowledge and acceptance of such change. If you do not agree to any such change, your sole recourse shall be to cancel your membership. 
•  
• Subject to the terms and conditions provided in this section, we reserve the right to exclude you from or to discontinue your participation in the Program and to audit your membership account at any time, in  our sole discretion. Any suspected abuse of the Program, failure to follow the Terms, illegal activity, fraud, misrepresentation or other conduct inconsistent with the Terms and/or detrimental to us or our interests, including without limitation, any suspected illegal, fraudulent other unauthorized use of any Program rewards, Points, vouchers, coupon, may result in the revocation of your membership and make you ineligible for further participation in the Program.  If your membership is revoked, any Points, rewards or benefits in your account will automatically expire and your access to the Program and features will automatically terminate. If we suspect illegal activity, fraud, misrepresentation, abuse or violation of the Terms, we also have the right to take appropriate legal action, in our sole discretion. 
• If you decide you no longer want to be a part of the Program, you may cancel your membership by contacting us. If you cancel your membership, you will lose all accumulated Points, and benefits will automatically expire. 

 

10.Indemnification 

To the fullest extent permitted by applicable law, you agree to defend, indemnify and hold us, our officers, directors, employees, and agents harmless for any loss, damages or costs, including reasonable attorneys' fees, resulting from any third-party claim, action, or demand resulting from your participation in the Program in violation of any applicable laws, rules, regulations or the Terms.  

 

11.Governing Law and Disputes 

This Program and the Terms will be governed by and construed in accordance with the laws of Thailand, without regard to conflict of law principles, and any dispute arising out of or in connection with this Program and the Terms will be subject to and within the jurisdiction of the Thai courts. 

 

12.Privacy 

The personal information collected from you in connection with the Program, including but not limited to purchases made in connection with your Program membership, will be used and disclosed by us in accordance with the Dior Privacy Policy. 

 

13.Entire Agreement, Waiver, and Survival  

 

• The Terms contains the entire agreement of the parties regarding the subject matter of the Program and there are no other promises or conditions in any other agreement, oral or written regarding this subject matter. The Terms supersede any prior written or oral agreements between Dior and you regarding the subject matter of the Program. Unless expressly set forth otherwise, in the event of a conflict between the Terms and any other documentation exchanged between Dior and you, the Terms shall prevail. 
• The failure of Dior to enforce any provision of the Terms shall not be construed as a waiver or limitation of Dior's right to subsequently enforce and compel strict compliance with every provision of the Terms.    
• The following sections shall survive the cancellation or termination of the Program and your membership: 9, 10, 11 and 12.  

 

14.Contact Us

For inquiries regarding the Program and your membership or if you have any questions related to the Program or the Terms, please contact Line @diorthailand at member card, any authorised Dior Beauty Boutique / Counter or reach out to our Customer Service Email contact@dior.co.th and Hotline 02-666-9462 Hours: 9:00am – 12:00pm; 2:00pm – 6:00pm, Monday to Friday, excluding Saturday, Sunday and Public Holidays.